The real estate industry is one of the most traditional and well-established businesses in the world. However, with the rise of technology and the COVID-19 pandemic, the way properties are bought and sold is changing rapidly. Virtual tours have become increasingly popular as a replacement for in-person property viewings, and this trend is likely to continue even after the pandemic ends. In this article, we’ll examine why virtual tours are becoming the new reality of real estate sales and why they’re surpassing in-person property viewings.
Virtual tours have been around for a while, but the pandemic has accelerated their adoption in the real estate industry. In addition to now almost mandatory professional real estate photography, 360 tours allow potential buyers to explore a property from the comfort of their own homes, eliminating the need for in-person viewings. Virtual tours are not only more convenient for buyers but also safer during a pandemic. With Matteport 3D virtual tour, buyers can walk through the property at their own pace, taking their time to examine every room and detail. They can also revisit the tour multiple times and share it with friends and family to get their opinions.
In-person property viewings can be time-consuming and often require multiple visits to the property to get a complete understanding of it. With Matterport 3D tour, buyers can view multiple properties in a single day, which is particularly helpful for those who are relocating or have limited time. Virtual tours also allow buyers to get a better sense of the property’s location, as they can explore the surrounding neighborhood and check for nearby amenities and services.
Virtual tours also provide an opportunity for real estate agents to showcase their properties in a more engaging and interactive way. By using 360-degree cameras and virtual reality technology, agents can create immersive experiences that bring properties to life. They can highlight key features and benefits of the property, such as the quality of the light or the views from certain rooms. This level of detail and interaction is difficult to achieve with traditional photographs and floor plans.
Another advantage of Matteport tours is that they can be used to market properties to a wider audience. With virtual tours, properties can be viewed by people all over the world, allowing agents to reach a broader market and potentially sell properties faster. Virtual tours can also be used to market properties to buyers who are unable to physically view the property due to location or time constraints.
Immersive 360 tours also have the potential to save real estate agents and buyers time and money. In-person property viewings can be costly, especially if they involve travel expenses. With virtual tours, buyers can save money on transportation costs and agents can save time by not having to travel to multiple properties. Virtual tours also eliminate the need for property staging and cleaning, which can be expensive and time-consuming.
In conclusion, virtual tours are surpassing in-person property viewings in the real estate industry because they offer a more convenient, safe, and engaging way to view properties. Virtual tours allow buyers to explore properties at their own pace and from the comfort of their own homes. They also provide real estate agents with an opportunity to showcase their properties in a more interactive and engaging way, reach a wider audience, and save time and money. As technology continues to evolve, it’s likely that virtual tours will become even more advanced and widely adopted, making them the new reality of real estate sales.